Lesson 10 / 125 min read
Email: transactional and campaigns
The difference between a one-off notification and a bulk announcement.
Two kinds of email
| Transactional | Campaign | |
|---|---|---|
| When | When something happens | When you send it |
| Recipient | One person | Registered users |
| Example | Booking confirmation | New season announcement |
| Unsubscribe | ||
| Sends in background |
A campaign's path
Write
Subject + message
Draft
The audience is frozen
Send
In batches, in the background
Track
How many sent, how many failed
Try it yourself
Try it yourself: your first campaign
Safely send your first bulk email to a small audience.
- 1On a published, email-enabled app, create an account with your own address.
- 2In the management console: Campaigns → New campaign.
- 3Write a short subject and message, then create the draft.
- 4Check the recipient count and send.
- 5Open the email in your inbox; try the "Unsubscribe" link.
What you should end up with
You see exactly how the send looks and that the opt-out works — the right order before mailing a real audience.
Key takeaways
- Transactional mail follows an event; a campaign is a bulk send you start.
- Campaign sending continues in the background — you can close the page.
- The unsubscribe link is mandatory and never expires.
Related topics
Still stuck? Ask the assistant in the corner, or browse the FAQ.